Transcend Strategic Consulting had the opportunity to work with a diverse team of employees at Bristol Alliance of Companies to define the organization's mission statement.
A clear mission statement is a foundational tool for any organization if done correctly because it is a written declaration of an organization’s core purpose and focus. Properly crafted mission statements:
Serve as filters to separate what is important from what is not
Clearly state who will be served and how
Communicate a sense of intended direction to the entire organization
A mission statement should be aspirational, set a tone for company values, capture the spirit of who the company wants to be, and define why the company exists.
The internal team worked together to set a process to develop the mission, vet it with additional employees and team members, and partner with Transcend to craft the mission and finalize it through team and leadership review. The process included interviews with key stakeholders, workshops with the mission team, and an internal focus group to ensure the mission captured key cultural themes and the core values of Bristol.
Here is the final product:
Bristol Alliance of Companies: Our Mission
We are committed to building lasting relationships that reflect our hard work, ingenuity and dedication to safety. Every employee has an impact on our success that benefits the native culture, land, and the people of the Bristol Bay region.
The final mission has been shared with Bristol employees and is currently being installed as wall graphics and posters across the organization's many locations. Below you can see the unveiling of the wall graphic in the Corporate Office with Bristol’s Communications Manager Alison Cullin.